In the inaugural Engaging Deeper & Scaling Smarter episode of 2026, host Bryan Amaral sits down with Michelle Pacynski, former Vice President of Innovation and Consumer Technology at Ulta Beauty, to explore the strategy behind Ulta’s digital growth. Michelle shares insights from her experience leading digital innovation and connecting physical and digital customer journeys to create differentiated guest experiences. 

 Hosted by Bryan Amaral, Founder, President, and CEO of Clientricity, this podcast brings more than 30 years of retail and retail technology expertise to conversations on omnichannel engagement, customer experience, and the future of retail. Bryan is a RETHINK Retail Global Top Retail Expert and an NRF Retail Voices contributor. 

About this series: Engage Deeper & Scaling Smarter is a thought-leadership podcast series that explores how leading organizations are transforming customer engagement and scaling innovation in an increasingly digital world. Through conversations with industry executives and technology leaders, the series shares real-world insights, strategies, and lessons on connecting digital and physical experiences, leveraging emerging technologies, and building more customer-centric, data-driven businesses.