125: Engaging Hourly Workers

Hourly workers make up nearly 60% of the United States workforce. They are often people who directly impact customers, such as through customer service or making the products. And improving the engagement of hourly workers can decrease absenteeism and turnover costs, while improving productivity, customer satisfaction, and the overall culture of the organization.

And yet they are often ignored in engagement and communication efforts at many organizations — not because leaders don’t care about them, but because they don’t understand how to connect with them.

This episode discusses three challenges in engaging with hourly workers, and provides tips for better engaging and communicating with this important segment of the workforce.

Resources Mentioned in This Episode

Research report by Red e App and Edison Research: Profile of the Hourly Worker

Research report by Wilson Group: Hourly Employee Engagement and Reward Systems

Article: Part-Time Workers Matter, Too: 4 Tips for Engaging Hourly Workers

Article: Engagement Is Important for Hourly Workers, Too

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