Brian Piper, the Director of Content Strategy and Assessment at the University of Rochester and the co-author of Epic Content Marketing, Second Edition: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3, joins FYI host Gil Rogers to talk about how to transform content marketing into a powerhouse for higher education. They discuss the recent skepticism surrounding the value of higher education and offers actionable strategies to address it. Brian also talks about the challenge of breaking down silos within institutions to enhance communication and effectively measure marketing efforts, but also the ROI it could yield. Hear how personalized content and cross-departmental collaboration can revolutionize your institution's approach to lifelong educational journeys.

For Your Institution Podcast is a production of Mongoose Research.

Welcome and Introduction | 00:00 

Brian Background | 01:00 

Defining Content Marketing for Higher Ed | 03:37 

Building Trust and Relationships through Content | 06:29 

Engaging Non-Traditional Students | 09:30 

Alumni Engagement Strategies | 11:08 

Measuring Content Marketing Success | 16:56 

Breaking Down Silos in Higher Ed | 19:51 

Conclusion and Contact Information | 24:10 

RELEVANT LINKS:

• BrianWPiper.com
• EpicContentMarketing.com
• Epic Content Marketing - Second Edition
• Brian Piper LinkedIn Profile
• Brian Piper on X
• FYI Episode: Higher Ed’s Future: Addressing SEO and AI with Brian Piper
• FYI Episode: Harnessing Technology for Better Alumni Fundraising and Engagement with Charlie Melichar