Round four of the podcast series on engaging the masses.

Sam answers some questions on the series so far, and reflects on recent life events before digging into wrapping your ideas with powerful stories to make them dramatically more engaging.

- - - - - - - - - - - - - - -

Video referenced in the podcast, Becky from Intrepid travel, using a video to create a meaningful story around an idea: https://www.youtube.com/watch?v=Rz0Ndc9L6CQ

- - - - - - - - - - - - - - -

If you have something to say about the episode, or anything really connected with the topic reach out to Sam via twitter: @SamJamesWard or via email sam at climatechangeunfolding.com