The Net Zero Business Podcast

Engaging the the public on e-waste using the mighty Hypnocat with Scott Butler


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If your senses have ever been assaulted by a psychedelic pink cat rapping about recycling your electronics, then Scott Butler, Executive Director at Material Focus, must take some of the blame. This week on the Net Zero Business Podcast, we talk about the world of electronic waste, including:


  • The importance of recycling waste electrical and electronic equipments (WEEE)
  • The challenges of fast tech, disposable vapes and electronic tat
  • The two key aspects of public engagement: facilities and motivation
  • The story behind Hypnocat
  • How negative experiences outweigh positive experience
  • Critical minerals and the circular economy.


The circular electronic fund Scott mentions can be found here.


This episode is brought to you by Terra Infirma Ltd - Bringing Sustainability to Life

Hosted on Acast. See acast.com/privacy for more information.

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The Net Zero Business PodcastBy Gareth Kane