In this engaging conversation, Kerri interviews Carissa Sawyers, the founder of Rise Productions, who shares her journey from a cheerleader to a successful event producer in the competitive cheerleading industry. Carissa discusses the evolution of cheerleading, the importance of athlete-first events, and her commitment to community engagement and inclusivity. She highlights the significance of building strong partnerships in sports tourism and the lessons learned in her entrepreneurial journey. The conversation emphasizes the value of relationships, creativity, and continuous learning in achieving success.