Let's be honest; despite adapting to increasingly complex demands and requiring a broad skill set, marketing still has a bit of a reputation as being a department for colouring in. So how can the industry shake off this perception once and for all and prove that we deserve to be at the top table?

We sit down with marketing legend, Mark Ritson, at the 2019 Festival of  Marketing to discuss the heavyweight side of the practice and how it can make a real difference when it comes to organisational success.