Beavers are ecosystem engineers. Their dams create wetlands, improve water quality, support biodiversity, and benefit species they'll never meet. That's the argument for narrative infrastructure at its most expansive.

In this episode, we talk about why a single story is not a strategy. Rather, a story bank and healthy narrative infrastructure create conditions for stories to do their work across time, across campaigns, across staff turnover. We make the case against siloing storytelling in the comms department, because beavers don't build as individuals, they build as a colony, and narrative strategy is organizational infrastructure that everyone maintains.

We also talk about planning for winter, about building narrative reserves when things are flowing so you have what you need when they're not. And about repair: the dam breaks, you fix it. 

IN THIS EPISODE

Why a story bank is a dam and not a filing cabinet. The ripple effects of narrative infrastructure. The case for making storytelling everyone's work, not just comms. Why building from existing organizational assets beats importing frameworks from somewhere else. What beavers and disaster response have in common.

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