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Great ideas don’t scale by accident. They scale because they’re engineered to.

Part I showed you why most books fail before they’re written.

This mini-book shows you how to design one that doesn’t.

If Part I is the diagnosis, Part II is the blueprint.

This is where Category Design meets execution. Most books die because the author never decided what kind of problem they’re solving—or who the book is actually for.

This audiobook gives you the missing framework.

And once you see this lens, you can’t unsee it.

Here are a few key points:

[00:00] - Choosing scalable categories for business books like personal development, personal finance, insights/thinking, leadership, case studies, or relationships. Deciding on an idea-centric or author-centric approach.

[08:17] - Presenting non-obvious solutions to obvious problems can increase shelf life by being surprisingly different, but these solutions may quickly become conventional wisdom.

[17:56] - Titles and subtitles that educate on non-obvious problems people don't realize they have can result in longer-lasting category dominance if the solutions provided are actionable.

[26:16] - Crafting titles that are clear rather than clever, signal the main benefit, and put the right descriptive words in potential readers' mouths to spark word-of-mouth marketing.

[36:14] - Inventing new words or modifying existing ones in titles can name and claim new categories if the book then defines the new term's meaning and differentiates the perspective.

This mini-book is the instruction manual most authors never get.

Because ideas don’t win by being smart.

They win by being understood, repeated, and carried forward.

Arrrrrrr,

Category Pirates

Eddie Yoon

Christopher Lochhead