In this episode of The Purposeful Strategist, Belden Menkus speaks with Ruth Boumphrey, Chief Executive of Lloyd’s Register Foundation, about how the organisation is working to “engineer a safer world” — using data, partnerships, and long-term investment to drive impact at scale.

They explore the Foundation’s evolving strategy, its shift towards locally led decision-making, and the role of evidence, including the World Risk Poll, in understanding and reducing risk and harm globally.

In their conversation, they discuss:

• What safety means in practice across infrastructure, people, and systems.

• How a charity can operate with a business mindset to drive change.

• Why better data is essential to tackling global risk.

• The importance of having difficult conversations in safer outcomes.

Lloyd’s Register Foundation

MenKus & Associates

Supported by Norman Broadbent

Belden Menkus is the Managing Director of Menkus & Associates, a London-based advisory firm working with CEOs and senior teams to align strategy with purpose. Drawing on decades of experience in strategy consulting, leadership, and organisational transformation, he helps mid-sized firms—particularly law firms and membership bodies—tackle complex decisions and unlock long-term value.

Belden hosts The Purposeful Strategist, a podcast exploring how business leaders bring purpose into strategic action. His work is marked by intellectual clarity, a collaborative approach, and a commitment to practical results. A strategic thinker with wide intellectual range, blending business acumen with curiosity and cultural literacy. He brings a distinct mix of consultant, historian, and explorer of ideas.