This episode from ACEC's 2025 Fall Conference in San Diego features Eric Rensel discussing the Engineering Workforce Consortium, the newly released workforce playbook, and how industry and associations are addressing a long-term talent shortage by combining technology with people-focused strategies. He discusses rebranding the engineering profession, creating mid-career on-ramps, integrating data and AI roles, the Engineering Public Works Roadshow, and next steps toward the EWC summit and practical, proven tactics to recruit and retain talent.