In this insightful and pragmatic episode of The Litigator’s Edge, host Aniket Sawant speaks with Tiffany Gehrke, an intellectual property litigator who approaches legal strategy with the problem-solving mind of an engineer. Tiffany shares her unique path from writing code and managing complex data systems to protecting the assets of global brands.

She breaks down the mechanics of modern digital enforcement, explaining how to win the game of "Whac-A-Mole" against domain squatters using UDRP procedures. Tiffany also offers a sophisticated analysis of the intersection of AI and IP —discussing the hidden dangers of bias in AI training data for trademarks and the evolving legal battle over whether AI outputs "dilute" the market for copyrighted works. From her innate drive to figure out "how things work" — evidenced by dismantling a dryer at age 10 — to her deep technical fluency, Tiffany delivers a precise playbook for securing trademarks, copyrights, and patents against the complex threats of the digital age.