This episode is the first in a three-part series exploring the often-misunderstood role of software engineering, frequently dismissed as just a cost center. The AI hosts dive into my argument for adopting a product operating model and Value Stream Management to redefine engineering's value. By leveraging OKRs, teams can align their efforts with measurable business outcomes and customer impact. This shift requires intentional team design, emphasizing the movement of work to teams rather than individuals, enabling accurate cost tracking and demonstrating ROI. The ultimate aim is to transform the perception of engineering from a "black box" expense to a key driver of innovation and growth. In the next episodes, we’ll explore leadership strategies to make this vision a reality.

Link to the article: Engineering’s Business Value: From Black Box to Clarity, originally published December 23, 2024.

Connect with me on LinkedIn