Engineers didn’t lose respect overnight — it happened one “yes” at a time.

In this episode, I explain how the engineering & built environment profession gradually became commoditised, dropping fees & profit margins — while doctors protected their value — and what you need to do to stop being discounted, rushed, and disrespected. I share a real client example of saying no, holding standards, and attracting higher-quality opportunities.

👉 Check out the The $10M+ Consultancy Roadmap (Step-by-Step to $1M, $3M, $5M, $10M & Beyond) to grow a profitable consultancy without burning out >> Click here to watch