We are pulling back the curtain and shining the light on the behind the scenes of what makes a great podcast. Who else would be better to start off episode one of a new podcast, none other than Ethan Beute, a leader of thought, a multi-time author of Human Centered Communication and Rehumanize your Business, a movement speaker, and Chief Evangelist at BombBomb. Ethan will teach you the ways to create a great customer experience on a podcast and each step he has created that will fully show the true customer experience.

Takeaways: 

• The better experience Ethan could make for the guest the better everything else would go.
• Blog posts don’t drive a lot of traffic, but they still help enhance the guest and their experience, which there is no bad side to doing blog posts other than light traffic platforms. 
• Before talking to a guest, doing prep work is very important. This ensures the guest of not being asked the same questions they were asked in different shows and allows for more creativity from the guest and more excitement. The prep also has to go deeper than just looking at their Linkedin profile because it puts the host in a better position to make the guest feel important and amazing.
• Ethan reads the guests’ books all the way through and has a pen(cil) beside him while reading. By reading the guest’s book in its entirety it allows a deeper understanding to what they’re theories mean and Ethan only chooses people who have interesting theories or ideas which causes an easier read to the book and how Ethan can read a book a weekend.
• When a book is a tough read it might be because the person isn’t a great writer or they might not have a great editor but that doesn’t mean that there isn’t a great conversation to still be had because it is still the person’s life work.
• To wrap up the show it is important to prop up their work because it allows listeners who want to learn more where to find that information and it also helps shine light on the guest even more.

Quote of the Show:

• “I feel like I’m in the zone close enough that I’m making specific enough promises for a listener” - Ethan Beute

Links:

• Twitter: https://twitter.com/ethanbeute 
• LinkedIn: https://www.linkedin.com/in/ethanbeute/ 
• Website: https://bombbomb.com/podcast/ 
• Book Link: https://www.amazon.com/Ethan-Beute/e/B07LFNWL39%3Fref=dbs_a_mng_rwt_scns_share