Nowadays AI plays vital role in the direct selling business success. AI predictions provide direct selling companies with a competitive edge such as ability to respond quickly to change in market conditions, comprehensive decision-making between functional departments, and scalable personalization.  But there are also risks such as privacy risks, data bias issues, too much dependence on AI without human context, technical integrate issues and resistance from teams that have always worked with instincts-based approaches.  But the network marketing organizations have to construct safeguards like privacy protocols, fairness audits, change management and phased rollouts  to capture benefits while also containing risks. 

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