We explore:

🔸 Turning Rocks into Climate Solutions – How enhanced rock weathering locks CO₂ into the soil while enriching farmland, creating a double win for farmers and the planet.

🔸 From Kenya to the World – Starting with smallholder farmers in Kisumu, Flux is now one of just 10 startups globally using this breakthrough method.

🔸 Why Business Beats Aid – By funding through carbon credits, Flux avoids donor dependency and builds a scalable, self-sustaining impact model.

🔸 71% Yield Increases & Climate Resilience – Farmers are growing more food, improving livelihoods, and withstanding climate shocks thanks to enhanced rock weathering.

🔸 Why veterans make great founders – Sam’s military background in problem-solving and team-building helped him tackle one of the toughest challenges of our time.

💡 This episode unpacks how technology, business, and a mission-driven approach can turn natural resources into a force for global good.

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