Uncaged Wisdom

Enhancing Audience Engagement w/ Brooke Phillips


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In this Media & Publishing episode of Uncaged Wisdom, Brooke Phillips joins Julian and Kayla. Brooke is the Director of Digital Growth & Audience Retention at Meredith Corporation. 

Hear how Brooke and her Growth and Retention team approach enhancing digital engagement at one of the largest media conglomerates in the world.

Brooke shares her insight on the following topics; 

  • What online engagement looks like for Meredith, especially with regards to the long term. 
  • How Media and Publishing brands should approach collecting and then leveraging data to encourage cross-pollination across titles. 

And for anyone who hasn’t watched the full animated panel, ‘Enhancing Digital Fan Engagement - Sports & Media Marketers For The Win,’ find it via the link below:


https://www.cheetahdigital.com/signals/sports-marketers-industry-client-panel

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Uncaged WisdomBy Cheetah Digital

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