Over the past year, the COVID-19 pandemic has transformed the banking landscape with a new wave of digital acceleration that's pushed almost every sector of financial services to innovate their processes and technology. In our latest episode of Ink Tank, Jackie Mattia, Director of Strategy for Movable Ink's Financial Services practice, is joined by Brittany Offredi, Senior Manager of Email Channel Management at Scotiabank, to reflect on what's been a year of reshaping customer experiences and upping digital transformation. Learn how Scotiabank enhanced member experiences by taking a personalized, data-driven approach to marketing and innovation.