Sales coaching is big business.  The challenge is that it’s generally a 1:1 activity, whether done in-house or leveraging consultants.  With AI’s ability to gain a contextual understanding of conversation, combined with powerful recommendation engines, sales professionals can now be coached at scale, real-time, and with a strong dose of personalization via AI.

 

In this episode, I sit with Marc Bernstein, Co-Founder and CEO of Balto.  We discuss Balto’s breakout success as an AI startup, why sales teams don’t follow scripts, providing in-context talking points in real-time, moving from idea to MVP as a non-technical founder, starting with bad UI/UX, and much much more.

 

If your company is looking to scale it’s AI initiatives, head over to Tesoro AI (www.tesoroai.com) – experts in AI strategy, staff augmentation, and AI product development.