<p>Starting where we left off last month, Yasir Khan, VP of Digital Strategy at First Citizens Bank, and Mark Kelley, CGO at Blue Acorn iCi, continue their discussion about enhancing the customer experience in financial services. In this episode, they cover how to use data to optimize customer experience and embrace organizational change.</p>

Starting where we left off last month, Yasir Khan, VP of Digital Strategy at First Citizens Bank, and Mark Kelley, CGO at Blue Acorn iCi, continue their discussion about enhancing the customer experience in financial services. In this episode, they cover how to use data to optimize customer experience and embrace organizational change.

Enhancing the Digital Customer Experience in Financial Services Part 2

Join Blue Acorn iCi as they interview customer experience and commerce experts about the latest industry insights and trends. Guests come from a wide range of backgrounds and share insight into topics such as experience driven commerce, data & analytics, customer experience, personalization, and marketing.

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Join Blue Acorn iCi as they interview customer experience and commerce experts about the latest industry insights and trends. Guests come from a wide range of backgrounds and share insight into topics such as experience driven commerce, data &amp; analytics, customer experience, personalization, and marketing.

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Enhancing the Digital Customer Experience in Financial Services Part 2

Enhancing the Digital Customer Experience in Financial Services Part 2