Episode 30

May 5, 2021

Brenton Webber is an expert in ensuring business achieves a positive customer experience. In this interview, he explains how he feels it’s desirable to do that. Business has long been transactional in nature as inevitably, something is bought or sold. However, he feels those company’s that pay attention to the customer journey, are more successful. Two examples supported this quickly. The first, is that customer driven companies are 1.9 times more likely to acquire new customers, and his story of a coffee shop proved his point well.

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