Bridgestone introduced the concept of ENLITEN in 2022 and is moving quickly to demonstrate the impact it can make in both its product strategy and operations. Already in 2023 Bridgestone has launched two new ENLITEN products that are changing the game through advanced materials and design, including the breakthrough PeakLife polymer. In this episode, host Keith Cawley is joined by Jess Placke and Dale Harrigle, two engineers from the Bridgestone Americas Technology Center in Akron, Ohio, who played pivotal roles in delivering the company’s first tire designed exclusively for EVs and an ultra-high performance all-season tire with longer wear life than ever before.