Many restaurants feel the pressure to increase their offering to cater to a wider audience, to fill more tables and keep up with the competition. So they pad the menu with MORE. It seems like the only appropriate response. 

We’re like that sometimes, aren’t we? We assume the key to a successful or satisfying life is to increase the options, to appeal to a wider audience, to keep up with our perceived (and often unspoken) competition. This is normal. But what if we lose something distinct and essential in the process?