While the population of students available to colleges and universities is shrinking, it seems that the only thing that is being done is to market higher education. But can we market our way out of the enrollment cliff?

Chris Forde and Zahi Atallah describe some of what is currently being done nationally to address the enrollment losses in higher education. The demand for learning is there, the supply is greater and more diverse than it ever was, but what are administrators doing? Beyond the "woes me" and beyond the "give us more money and see what we can do", what is being attempted?

Have our strategies worked so far? Is social media the key solution to our enrollment problem? is there a silver bullet?

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