After years of declining enrollments and a grim demographic future, will staying the course be the key to a brighter future? ASSUREDLY NOT! And we surely cannot hope to market our way out of the current and future reality.

The idea that enrollment in regional universities and community colleges is countercyclical to the economy has proven inaccurate. Moreover, some of the learnings from the pandemic have not stuck with us. So, let's move from hope and aspiration, it is time to ACT and ENACT changes.

Chris Forde and Zahi Atallah discuss ideas for change in higher education, beyond marketing. Although critical in our toolbox, marketing should not be the only approach we think about. Every aspect of higher education has to metamorphose itself: instruction, scheduling, student support, institutional research, etc.

Help us lead the way into Higher Education 2.0! Education needs everyone of us to reconstruct our institutions with the present needs of students and industries in mind, but also future realities.

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