“Positioning 101: Positioning Through Employers” with Gregg Meiklejohn, Co-Founder, Jodie Gastel, Sales and Marketing Coordinator, and Dawn Robson, HR Expert and Sales Representative, was recorded at our 2020 Enrollment Builder Best-Practice Virtual Conference.

In this episode, you'll hear about admission representatives can do their own personal marketing to increase student enrollment. 

In this episode, you'll learn about user experience (UX) and how schools can use the principles from UX to boost their enrollment. 

As students are increasingly inundated with information, it becomes more important than ever to stay top of mind and stand out. Discover how to use positioning to create a space for your school in prospective students' minds. 

Discover the importance of career services and graduate employment for your school. You'll learn how to focus on outcomes for students, and the connection to enrollment. 

In this episode, you'll discover how to use branding to differentiate yourself from other schools, and how branding can help your lead generation activities. You'll also learn about how branding can backfire on you, and mistakes to avoid. 

In this episode you'll discover Enrollment Resources' satisfaction guarantee, and how they have used that as a unique value proposition for their clients. Discover how to use a satisfaction guarantee and other innovative methods to stand out from your competitors. 

Discover how to use "lean management" approaches, to develop a strategic, long-term approach to improving your enrollment. 

What does split testing have to do with marketing efforts? And how can you make sure that you are making the most of your social media and marketing efforts? Discover the answers in this episode of Enrollment Resources Roundtable Podcast. 

In this episode, you'll discover how to take "C" or "B" level admission representatives and turn them into "A" level reps! Discover how to go beyond typical approaches to training and motivational approaches.