Bulletproof Selling

Ensuring Change Lasts On A Sales Team


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Sales leaders have a lot of important jobs, one of them being coaching their salespeople to get better at what they do. However, a lot of leaders spend most of their time managing their salespeople instead of leading them. The difference? It's ensuring that what salespeople learn creates change, and that sales managers ensure that change lasts. 

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Bulletproof SellingBy Shawn Rhodes

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