While salespeople love to close sales quickly, it’s often at the detriment of their client’s success. On the battlefield, rushing into a fight was what folks were trained to do, but was always a bad idea. We sat down with Eric Martin and asked how he ensured his sales team took their prospects through a defined process that ensured they weren’t rushing to close the sale, but still ensured they converted at a high rate. It’s all in this week’s Bulletproof Selling podcast!