In this episode of the Cold Calling Podcast, Ed reaches out to a prospect and digs into his interest in podcasting. As he is very busy, Ed approached him by asking what his ideal time investment would be, giving Ed a lot of information on what he can meaningfully offer him in their meeting. The answer was 45 minutes. Ed educated him that many podcasts run just 20 minutes and that his available time for the endeavor is definitely sufficient to move forward!

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