Oksana Riabichko leads North America growth for VentureSoft, and her view on enterprise AI is much more grounded than most of what you hear online. She is not selling hype. She is talking about what actually has to be true before AI can produce ROI inside large organizations.

In this conversation, Oksana breaks the problem into three parts: data readiness, process understanding, and trust. She explains why enterprise buyers still get stuck on legacy systems and procurement, why security questions never go away, and why AI adoption moves faster when teams can see exactly how the workflow stays under human control.

We also get into sales execution, automation, and why relationship-building still matters more than pushing harder for revenue. If you work in B2B tech, enterprise services, or AI implementation, this is a practical conversation about what serious buyers actually need to hear.

Guest: Oksana Riabichko, Vice President - North America at VentureSoft

Host: Meir Heimowitz, Founder of RevGenAI

venturesoft.ai

getrevgenai.com/podcast