Brendan Falk joins Keith to dismantle the hype around enterprise AI. While AI can generate software instantly, Falk explains why legacy integrations and edge cases make real-world deployment a massive challenge. He shares his proven framework for prioritizing AI initiatives based on business value versus technical feasibility and offers actionable strategies for upskilling teams. Whether you are evaluating internal tools, looking to automate customer support, or trying to bridge the gap between AI capabilities and actual ROI, this episode provides a grounded roadmap for success.

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