AI:Unlocks - Sound Advice for the Future of Marketing with Megan C. Starkey

Enterprise AI: The Hidden Complexity Behind Adoption and Scale


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In this episode of AI:Unlocks - Sound Advice for the Future of Marketing, host Megan Starkey and her AI avatars journey deep into the underworld, exploring the complexities of enterprise AI adoption not as a technology shift, but as a complete transformation of business processes, leadership, and culture.

We explore insights from recent digital transformation research and experience, emphasizing the critical role of bold executive leadership, AI-skilled talent, and data-driven decision-making.

Executives and business leaders will walk away with actionable strategies for

- Navigating AI orchestration and structuring

- Understanding technical debt and innovation drag

- Managing data as a product and

- Embedding security into AI operations.


Whether you're scaling pilot projects or restructuring your enterprise, this episode offers strategic guidance to help your organization thrive in the AI era.


P.s.: Hi, I'm Megan. I am a human. Welcome.


TIMESTAMPS

00:00 - Introduction & Overview
01:30 - The Executive Challenge: AI as a Business Transformation
04:15 - Pilot Projects vs. Bold Vision: Finding the Right Approach
07:45 - The Role of Leadership in AI Adoption
10:30 - Building AI-Ready Talent & Cross-Functional Teams
13:00 - The Importance of MLOps & Infrastructure Readiness
16:20 - Addressing Technical Debt & Security in AI Systems
19:00 - The Data Product Approach: Unlocking Business Value
21:15 - Explainability & Ethical AI Considerations
22:30 - Final Thoughts & Key Takeaways


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AI:Unlocks - Sound Advice for the Future of Marketing with Megan C. StarkeyBy Megan C. Starkey