In this episode of Enterprising Insights, The Futurum Group’s Enterprise Applications Research Director Keith Kirkpatrick discusses the upcoming year in enterprise-focused SaaS applications, focusing on six trends that he expects will come to fruition in 2024. He also addresses the underlying elements that are driving each trend, and discusses which companies in the market may be impacted.

Finally, he closes out the show with the “Rant or Rave” segment, where Kirkpatrick picks one item in the market, and will either champion or criticize it.