Relationships are the key to B2B sales. But implementing a process to dramatically enhance those relationships is another story. That's where entertaining comes in. Many salespeople never consider it. Yet, it can, and has, provided a competitive advantage if you do it right. In my own experience, I can trace a $2 MM account directly to an entertaining event. And the biggest, richest sale I ever had was set up by an entertaining event. In this post, I explore the Why's and how's of entertaining.

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