AI set to reshape film and TV production from script to screen.

Artificial intelligence promises to revolutionise every phase of television and film production, potentially transforming not just how stories are told, but who gets to tell them. As demand for video content surges, US adults now spend almost seven hours daily watching across platforms, stagnant budgets, lengthy production schedules, and fierce competition for viewers’ increasingly fragmented attention challenge traditional media.​ 

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Ginger Liu is the founder of Hollywood PR agency, Ginger Media & Entertainment, journalist and researcher on technology and entertainment, an MFA photographer and filmmaker, and host of the podcast Digital Afterlife: Hollywood & AI Tech