Sam Onyemelukwe, Managing Director, Trace Anglophone West Africa opened up Pandora’s box about the “Entertainment Business: Image vs Reality.

Sam emphasized that digital innovation has brought change to the entertainment industry with the click of a button. 

Streaming will take on radio in a way yet radio offers something different. 

There is a need to look successful in the entertainment business, it’s an image vs reality concept, you have to look at the part, and have the necessary packaging to attract prospective clients, sponsors, and fans.

People often associate with success and you must look successful, especially in Nigeria.

Streaming has also created wealth distribution for content creators who are not popular in their city or country but are popular in other parts of the world with the help of social media and digital platforms like Youtube, they earn a decent amount of money from the comfort of their homes unlike many years ago where you may need your music or video on broadcast platforms.