Publicist, Ken Phillips, climbs aboard the bus and helps us understand the importance of publicity in the careers of celebrities. He details his climb up the ladder from corporate music, to working on his own -- in order to help such music juggernauts as Joan Jett, Dave Navarro, Pentatonix, Godsmack, and Lindsey Stirling find their way into magazines, onto television shows, and splashing across social media. A fascinating career -- and a guy who has kept his bearings throughout.