In our second part, this report highlights key trends in retailtainment, focusing on immersive and social experiences within retail spaces. Notable developments include Immersive Gamebox’s expansion across the GCC via a franchise deal, and large-scale venues like Texas’s upcoming 150,000 sq. ft. entertainment center, opening in 2026. Growth is driven by repurposing retail spaces for attractions like trampoline parks, golf simulators, and XR experiences, exemplified by Inspired Entertainment’s sale of UK leisure assets and Little Lion’s immersive ‘Arcade Arena’ venues. These initiatives aim to boost customer engagement, diversify offerings, and capitalize on the retail sector’s evolving entertainment landscape. 

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