Episode 2. Entity Matters. Ellie and Nigel quiz a young entrepreneur about her financial journey from a side hustle making candles to profitable sales of creative kits online. This episode majors on understanding the key help an accountant can offer from the very start when choosing between earning profits as a sole trader or setting up as a limited company and taking out dividends. The lively case study offers several great new business tips, such as getting happy customers to post photos on Instagram and other social media platforms, identifying your most successful products and selling them to more people - and getting to grips with accounting software to get an instant handle on your business progress.