James Dooley speaks with Jason Barnard about entity SEO secrets in 2026 and why brand is still the most misunderstood advantage in search. Jason explains how strong brands outperform pure search traffic, why entity understanding drives AI recommendations, and how the Kalicube framework of understandability, credibility, and deliverability works across Google and AI assistants. They break down the difference between being found and being recommended, how to measure whether machines truly understand a brand, and why educating algorithms through a clear entity home is now essential for visibility and growth in AI driven search.