It’s Episode 17 and the penultimate episode of the podcast and this week we are joined by Bertie Cordingley.  

Bertie is a serial entrepreneur, founding companies from the idea stage to multi-million-pound exits. He is involved in a wide range of businesses from bootstrapping to raising investment but is best known as the creator of the online takeaway service, FillMyBelly, which is now a little-known company called JustEat.  

Bertie has a deep passion for helping businesses reach their potential and does this as a business advisor and coach, as well as building a community of entrepreneurs to work together and collaborate. 

What you will learn... 

• How he started FillMyBelly back in 2004 and how it became JustEat 
• How FillMyBelly began marketing to restaurants 
• How you can utilise FOMO as a marketing tool 
• How FillMyBelly marketed for growth 
• The biggest marketing lesson Bertie learnt from his FillMyBelly Career 
• How Bertie became an experienced marketer 
• Why you need to make everyone involved understand what you’re doing 
• Whether there is a lack of transparency in marketing 
• Bertie’s top marketing tips right now 

Resources mentioned in the show... 

• BertieCord.co.uk 
• Bertie’s daily e-mail list 

Get a chat started with Bertie on his Facebook, Instagram, LinkedIn and Twitter. Alternatively, you can visit the BertieCord website to find out more.