Working as a crisis counselor she noticed people were feeling disconnected and lonely (around the time social media started taking off) and wanted to figure out how she could help people reconnect. And as an entrepreneur, in the beginning she made the classic mistake of creating something for “everyone” instead of “someone”. In the end she figure out how to sell "Surprise & Delight", and she is the absolute BEST at it!

Check out her story and her company http://birdytell.com