🧪 Deep Tech Germany – Startups and Venture Capital

Entrepreneur Tools #6 – How to Start Thinking About Your Corporate Culture


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Entrepreneur Tools #6 – How to Start Thinking About Your Corporate Culture

You, as a founder will impact the culture, which than becomes a brand. Michelle Tsing, Entrepreneur, Investor, Mentor, Podcast/Radio Host
Entrepreneur Tools

This is a new series, within Startuprad.io’s YouTube Blog. We meet a lot of people and of course, we talk with some of them about the typical entrepreneur problems.

We are looking forward to your feedback.

I learned that humans are basically good. Michelle Tsing, Entrepreneur, Investor, Mentor, Podcast/Radio Host
The Entrepreneur

Michelle Tsing (https://www.linkedin.com/in/laptopradio/) is an investor and entrepreneur. She hosts a weekly show on the Stanford University Campus radio, called Laptop Radio. She used to work at PayPal, Samsung, Cisco, and eBay. She is also a podcast host at Starting Y, based in Silicon Valley. In addition to that Michelle works with several startups as an advisor. She shares in our 6th episode of entrepreneur tools her thoughts about company culture and how to start thinking about it. Company culture is a very complex topic and we are just scratching the surface here, but it is a good point to start.

The culture is usually the founder … think about your vision, your mission, and the values you care about. Michelle Tsing, Entrepreneur, Investor, Mentor, Podcast/Radio Host
Further Readings / Additional Ressources

  1. Start with a self-assessment, good places to start are for example the book “The Four Agreements “
  • Look around examples for values

  • Great examples

    • Paypal – Practise detachment
  • Ebay – Humans are basically good
  • Google - Don’t do evil
  • Zappos your culture is your brand – Pursuit of happiness https://www.huffpost.com/entry/zappos-founder-tony-hsieh_1_b_783333

  • Every aspect of your company should correlate to your values. Embrace it not only in words but also in action. Michelle Tsing, Entrepreneur, Investor, Mentor, Podcast/Radio Host

    Helpful Books (Affiliate Links)

    • The Four Agreements https://amzn.to/3B8B3bD
  • The Gift of Imperfection https://amzn.to/2WfTj3I
  • Daring Greatly https://amzn.to/2Wnie5h

  • The Entrepreneur Tools Playlist

    https://www.youtube.com/watch?v=NlF4aBwTomo&list=PLUbiCAQc22WtWCZ1yTVMvh56CcUbjC1bV

    Feedback

    Reach out to us, here is our audience survey, to give us feedback, suggest topics, interview partners or just to say “Hallo!” https://forms.gle/mLV6mVKwGwKuut8BA

    The Interviewer

    This interview was conducted by Jörn “Joe” Menninger, startup scout, founder and host of Startuprad.io. Reach out to him: LinkedIn Twitter Email

    Find all the links and show notes here: https://www.startuprad.io/blog/entrepreneur-tools-6-how-to-start-thinking-about-your-corporate-culture/

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