In this episode of The Socius Podcast, we’re joined by Jose Ramirez, founder of HOPR, the alcohol-free beverage brand redefining what it means to unwind. Born from a blend of athletic discipline, tech know-how, and a drive to do things differently, Jose shares how he turned a personal frustration with drinking culture into a fast-growing brand stocked in over 70 retailers across Australia.

Jose opens up about the gritty reality of building a business from scratch, learning everything from YouTube, pushing through burnout, and choosing community and content over conventional strategies. His story reflects the entrepreneurial mindset we champion: one grounded in resilience, innovation, and a belief that meaningful change comes when leaders share the journey- not just the wins.

This is a conversation for anyone looking to grow with purpose, challenge industry norms, and build something that actually matters.

 

Connect with Jose:

Email: [email protected]

HOPR: https://drinkhopr.com.au/

 

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