Despite the best intentions and even ideas, what entrepreneurs, innovators, and managers hope for when pursuing entrepreneurial or innovation strategies does not always materialize. At this point, we can start to understand entrepreneurship as entopic and its consequences for the firm. Too much entrepreneurship focused on innovation that is too explorative risks exhausting resources and rendering the firm into a state of disorder. This is entrepreneurial entropy, and it serves as a cautionary note about why it is so important to manage entrepreneurship.