Today's guest, John Pestana, is the Co-founder of ObservePoint, a software as a service company based in Provo, Utah. ObservePoint builds an innovative Data Assurance technology that improves the data quality of online marketing technologies. Prior to ObservePoint John co-founded Omniture, a web analytics company which was sold to Adobe in 2009. A distinguished entrepreneur, John has been honored with awards such as Ernst and Young Entrepreneur of the Year and the Entrepreneur of the Decade by the BYU Marriott School Center for Entrepreneurship & Technology. Of all of his accomplishments, John is most proud to be married to his lovely wife, Heidi, and to be the father of three wonderful children. On top of all that, he's humble and I can't find anyone who'd have something negative to say about him.

John's here to share with us all his Jedi Master tricks that progressed his business into what became a multibillion-dollar sale and how he's used what he learned throughout that in his current business today.