Shelley Murdock was always a person to give something that piqued her interest a chance. Born to Caribbean parents, she knew that being an entrepreneur would have its challenges. She believes that you have to continuously put yourself in new situations and environments to foster your growth.

In the middle of her college career, she saw an ad for the US Military, looked at the perks, and evaluated its pros and cons. She decided to join the Air Force.

Things moved pretty fast, and when her time in the military came to an end; she became an exotic dancer to help pay to finish her degree. After Shelly graduated, she realized her love for the art of pole dancing and wanted to try and have a physical location where she and other women could train and focus on it as a sport. It awakened a passion in her.