Some people started internet companies in their dorm rooms but Luke Pontifell started a publishing company. From sewing books at the dinner table when he was 16 to owning a multinational publishing company, Thornwillow Press, Luke has truly embodied the spirit of his craft. Listen as he tells his story of following craftsmen and creating them while facing obstacles such as the Eastern European mafia. When the worst happens, you can either give up or keep going. Luke's story is proof that never giving up can lead to even greater success in the long run. In an age of the disposable and intangible, Luke and Thornwillow remind us why craft still matters.

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