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In today’s episode of Booked Solid: Lead Gen for Coaches, I’m joined by Ryan Flynn, Founder of Expert CPG Commerce, an agency that helps CPG brands generate millions in sales on Amazon. Ryan’s story is packed with valuable insights — from his transition out of corporate banking into retail arbitrage, to building a thriving Amazon agency by mastering the Amazon ecosystem.

But beyond the business journey, we focus on the role coaching has played in his growth as an entrepreneur. Ryan shares why he sought out his first coach, what made certain coaching relationships click while others fizzled, and what every coach needs to understand about building trust with clients.

If you run a coaching business, Ryan’s perspective as a prospective client should help you think differently about your next sales conversation.

Key Takeaways

• Entrepreneurship can be isolating — coaches who bridge emotional gaps stand out.

• Clients value coaches who ask great questions and genuinely listen.

• Trust isn’t optional — it's the foundation of winning client relationships.

HighRoad Marketing helps coaching organizations and solo coaches grow their businesses through tailored marketing, sales, and automation solutions.
👉 ⁠Schedule a call here⁠ 👈.